Corporate Product Launch: Coty Fragrances

The Clift Royal Sonesta Hotel, San Francisco, CA


Hunter Events — one of the top ten Corporate Event and meeting planners in the San Francisco Bay area — was hired by Coty Fragrances in Paris to plan and produce their United States product launch for their new Men’s fragrance “One Million” by Paco Rabanne.   Hunter Events was tasked with replicating and matching the same set design plan and specifications for the previously held stage set in Paris for this one of a kind product launch. 

In addition to replicating and building the detailed Paris set and matching the same props used in Paris, Hunter Events manufactured an intricate and detailed custom “vault” which, beautifully highlighted the “One Million” gold product emblem. The vault also acted as the display for the elegant “One Million” product and branding. A one-of-a-kind original Paco Rabanne gold dress — studded with crystals — was flown in from Paris to enhance and wow the stage set.  A team of 12 highly trained and qualified craftsmen hired by Hunter Events built this extraordinary and unique stage set, which took two months to build.


The Product Launch was a one day event that included lunch on the beautiful Terrace of The Clift Royal Sonesta Hotel. As with all Corporate Events planned by Hunter Events, the guests were well cared for each and every minute of this Product Launch. Throughout the day-long meeting, guests were provided refreshments and light snacks to remain energized and focused all day.


As one of the top ten Event Planning companies in San Francisco, Hunter Events puts experience and skill to the test to search and select the finest venues around the world — appropriate to the Client’s unique needs. In this case, The Spanish Suite located in The Clift Royal Sonesta Hotel was the perfect choice for this Product Launch Event. Located on the 15th floor of the hotel, the Spanish Suite is the original residence of Frederick Clift, the hotel’s original owner. The rich indoor suite — with beautiful crystal chandeliers and dark mahogany walls was the ideal location for this event. Recently updated in 2020, the room now boasts a refined neutral palette of color and textures to promote a handcrafted look that augments the warmth and indulgent sophistication of the rooms. The Suite opens to the beautiful and bright Terrace Room, complete with sweeping views of the city and gorgeous bay views. The Terrace room was used for Lunch.


Guests at the event were able to fully immerse themselves and invited to walk up to the set, look in to the vault and explore the product and the branding on the set. The Client was more than pleased with the success of the Launch — as well as the outstanding service, Event Planning and superb and detailed set building provided by Hunter Events. The Hunter team was grateful to provide the Client with an impactful and successful Product Launch Event.


As a top event planner in San Francisco, our team customizes and creates unique events in the Bay Area, throughout the United States and across the globe. Hunter Events has partnered and established long-lasting relationships with world-class hotels, venues and special event facilities — like The Clift Royal Sonesta Hotel. With a nod to it’s storied past, the Hotel recently launched updated guest rooms in 2020 and an all-new modern lobby experience. The renovations also included Redwood Room, preserving its iconic history with a refresh, and newly renovated meetings and event space.

Classic and contemporary, the The Clift Royal Sonesta Hotel San Francisco provides a wide array of amenities and services to make your stay comfortable.

Let’s plan your event together! Contact Robert Hunter at